Dear IGN: a few thoughts regarding Game Changer

Dear IGN,

I didn’t want to enter – I just wanted to express how unbelievably stingy and ungrateful the Terms and Conditions of your competition are. Not only does the Game Changer website offer no indication of what the awful prize is (except for in the ‘small print’ T&Cs), the four stage competition demands a hell of a lot of work for nigh on fuck all compensation. Sure – you claim to offer a helping hand for those struggling to worm their way in to the film and video game industry, but frankly this seems like nothing more than a jumped up PR stunt.

The prize for this painstakingly epic tournament is just three instances of exposure on your website, for which you offer no payment and in fact, declare that “entrants’ participation will be at their own cost.” You also mention that participants will take part in challenges in London! That’s really exciting news, and I can think of nowhere I’d rather spend all of my money while I make a futile grab at a future career in your company…

Let me lay this out clearly: you are hosting a competition with no financial or material prize, that will cost participants time, immense effort and money? Does this strike you as something you would enter?

As one of the biggest online video game sites, one would expect that you might offer up….oooo, I don’t know…a free game? A free console? There are competitions to which entrants must simply enter their name that offer much more satisfying rewards than yours. To be honest, your ‘prize’ appears to be little more than a massive, egotistical pat on the back for yourselves, that you are generously offering the humble layman the opportunity to appear, briefly, on your prestigious website. Great. You pompous arses.

Oh, and finally, if the presenter in your Game Changer promotional video is anything to go by, then standards are evidently not being set very high. You really are in dire need of some new talent. So get off your high horse, think up some original prizes, and pitch us something worth buying in to. Until then, kindly remove the Pop Factor X Idol banner from your homepage.

Yours sincerely,

yada yada yada…

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