Terriers, starring Donal Logue and Michael Raymond-James, was a phenomenal show that did not deserve to be cancelled. The marketing team deserved to be fired, their strategy was atrocious, but the real creators of the show definitely earned another shot. I could rant for ages about how frustrating and disappointed I am in FX’s decision, but when browsing news articles I found someone who already said it succinctly. Here’s what she said, and you can add to her list Rubicon, another terrific series that never received the exposure it needed and was hung out to dry:
(Tribute to unknown user, Nicole, because she summed it up better than I could have.)
Mon 12/06/10 2:18 PM
I’ve been checking for news over the last few days and dreading hearing this. I can’t blame the network for cancelling it I suppose (the numbers were spectacularly bad), but I DO blame them for terrible marketing which is a direct cause of the bad numbers. When you look at it from that perspective, it’s hard not to blame the network outright and be pissed that they didn’t give it a second chance with a new strategy next year, given all of the critical acclaim.
And I do think that EW could have done more to promote it – it’s clearly a show that critics love, and while other critics were going to bat for the show (Sepinwall, Mo Ryan, etc), has EW even mentioned the show other than Ken Tucker’s online recaps? I do recall seeing a nickel-sized blurb at the bottom right corner of the Bullseye on the last page of a recent print issue, but c’mon.
Sadly though, this is mostly just a reflection of the plague of bad taste. As long as the majority likes crap, that’s what we’re going to get. And the majority has proven again and again that crap is their favorite thing ever. Tons of my own friends have never seen Arrested Development or Freaks and Geeks or Terriers and yet will discuss the intricacies of Dancing with the Stars or American Idol or the freaking Kardashians for hours. Welcome to the underserved minority, people with discerning taste. It’s pretty lonely.
For people who didn’t see the show, it was not to do with dogs or dog racing. It was named Terriers because the two main characters, private investigators who stumble upon a dangerous conspiracy, were tenacious and hot-tempered. It was probably the best show on TV (after Dexter) until it was cancelled. I blame the public. Yes. You.