To understand failing trust in journalism, look at the words on the page

Much has been written about the potentially dangerous escalation of aggressive and hostile language in our politics. Following the Brexit referendum, exchanges became so acrimonious parties eventually signed a pledge to avoid hateful parlance as part of a #StopTheNastiness campaign. Concerns over the increasingly inflammatory nature of discourse have been raised by figures as disparate as the Archbishop of Canterbury, Justin Welby, and Martin Hewitt, chair of the National Police Chiefs’ Council. The focus of this linguistic scrutiny, however, has been on the somewhat obvious use of terminology directly evoking violent, war-like, or otherwise offensive imagery: talk of ‘betrayal’, ‘surrender’, ‘decapitation’, ‘lynching’, ‘traitors’ and ‘treason’ – a vocabulary used so frequently in parliament that in March 2019, then House of Commons Speaker, John Bercow, felt compelled to intervene to tell MPs “none of you is a traitor” and the duty of MPs is “to do as he or she thinks is right”.

Other linguistic analyses have highlighted the rising use (and presumably acceptance) of cursing, like a study by Gizmodo which shows swearing by MPs on Twitter has increased more than tenfold in the last five years. (Not that one need even look to Twitter given our Prime Minister’s infamous utterance of “fuck business” and Matt Hancock’s rebuttal of “fuck fuck business”.)

Graph via Gizmodo

But there is a more nuanced, more insidious, and thus more pernicious abuse of language affecting our political landscape: that used by journalists in their reporting. As Orwell wrote in his 1946 essay, Politics and the English Language, “Political language…is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.” Journalists ought to recognise this ‘design’ and attempt to challenge it. After all, when delivering prepared speeches, politicians consider their words carefully, either to obfuscate, with complex language and off-puttingly dull, tedious sentences, or to simplify, with bland phrases that generalise to such a broad extent that they can mean anything to anyone and are impossible to disagree with (see slogans: ‘Take Back Control’, ‘Brexit means Brexit’, ‘Get Brexit Done’, or even ‘Make America Great Again’). Instead, across the board, in publications of all political persuasions and via all mediums, we are seeing and hearing the words of politicians echoed uncritically, sometimes even regurgitated verbatim. A journalist’s role is not simply to parrot what has already been said, but to objectively analyse its veracity, yet we have evolved into a world where the specificity of language appears to be deemed insignificant even by many of those whose profession depends upon it.

It is concerning to read in a post-election analysis by Laura Keunssberg, the BBC’s political editor, that “…Brexit, at least part one – to use his [Boris’] slogan – will be done,” and in a tweet by Tom Newton Dunn, political editor for The Sun, that “safe to say, Brexit is now getting done.” It is dismaying when BBC reporter, Kevin Peachey, writes for BBC Online, “A pensions bill is, to use one of Mr Johnson’s phrases, oven-ready,” or when The Guardian’s economics commentator Aditya Chakrabortty concludes Labour’s “position [on Brexit] is not as terrible as the mockers make out; what’s costing them dear is the – to coin a phrase – dither and delay it has taken to adopt it.” It doesn’t matter that in some of the above instances, these phrases are attributed – attributing words to politicians by simply throwing quotation marks around them isn’t enough to distance the publication or the journalist from the statement. Propaganda works through repetition of an idea, the context largely doesn’t matter. As columnist Patrick Cockburn wrote back in 2012, “There is much more at stake here than merely cleaning up a nation’s prose style. Certain phrases seek to reshape perception.”

Reshape perception. In the battle of ideas, this is the frontline. Anyone who thinks otherwise, or believes they are immune from the innate power of words must also believe advertising is a pointless industry, speechwriters contribute nothing, and novels cannot change opinion. Such people might be interested to learn that, in 2019, an estimated $28.37 billion was spent on advertising in the UK alone, and a 2018 analysis of more than three quarters of a million Facebook adverts found most headlines were only five words in length on average. Clearly then, what those words are and what reaction they provoke in readers is hugely important. Those figures are indicative, too, that a very small number of words can elicit a change in readers’ behaviour (whether to click on an advert, or vote for a different party).

In Boris Johnson’s victory speech, he spoke of the Labour voters who had “lent” the Conservatives their vote. An innocuous enough phrase, but one with a strong subtext: you are still in control, this vote is yours to take back, I am here at your behest and you can just as easily remove me again. It was a reassuring message to voters uncertain about what a Johnson victory might mean for them. So far, so good: it’s the kind of shrewd rhetoric you would expect a leader to use. It’s not, however, a message you would expect journalists to regurgitate over and over in their own coverage. Lets pause for a moment and consider the idea of ‘vote lending’. Are not all votes ‘lent’ in so far as at every election, the original voters can choose to reallocate them? They are not a permanent gift. Voters are expected to change their minds – if they weren’t, the whole premise of holding an election would fall apart since aside from new voters, the results would be returned the same every time. Someone ‘lending their vote’ in plain, unloaded English, is simply someone voting. Thus this Yorkshire Post headline: ‘Boris Johnson vows not to let down voters in the North who lent him their vote but would usually vote Labour’ (note no attribution quotes on the word ‘lent’), could be more accurate and less propagandising if written, ‘Boris Johnson says he won’t let down voters in the North who voted Conservative but would usually vote Labour’.

If you doubt the potency of this sloganising, even after ‘Get Brexit Done’ and ‘Take Back Control’ won two different elections, here is an opinion piece in The Telegraph by Gisela Stuart, former chair of Vote Leave and now chair of its successor organisation, Change Britain, where she utilises an inordinate amount of this language in attempting to persuade readers that: ‘Boris will not betray his promise to the Leave voters who lent him their support.’ The word ‘lent’ is unattributed, the phrase ‘get brexit done’ is in the first paragraph, by the third she is writing of his ‘“oven ready” deal’, a few sentences later she’s recalling the Vote Leave ‘promise’ to ‘take back control’ before ‘get brexit done’ pops up for a second time and she reiterates that Labour votes are ‘on loan’. These are not phrases and words that Gisela, nor anyone else, has plucked at random from their own lexicon. They are soundbites which have been strategically designed to influence the electorate, and they should not be flippantly appropriated and reused by journalists too lazy to interrogate them.

Alan Rusbridger, formerly editor of The Guardian recognised in his analysis of Election 2019, that “‘Get Brexit Done’ was brilliant…this is an age of simplicity, not complexity. Even the so-called mainstream media will do far more to amplify that slogan rather than question it.” Meanwhile, Veronica Koller, linguist and reader in discourse studies at the University of Lancaster, describes the careful intention of Boris’ ‘oven-ready’ terminology: “The idea is that Johnson negotiated a Brexit deal with the EU that is quick and convenient to implement.” But it’s more than that, ‘oven-ready’ evokes the comfort of home baking, the anticipation of warm sustenance, the imminent sating of hunger – it is a powerfully positive image.

Not all examples are as blatant as those above, though, or this from The Times: ‘Now for the Boris Johnson revolution’ – where ‘revolution’ is a word directly lifted from Boris Johnson’s statement and not even attributed with quotation marks in the headline. Often the persuasive terms are common, inconspicuous, and seemingly harmless.

Consider the word ‘more’, put through its paces this election period as the Conservatives repeatedly promoted a policy of adding 50,000 more nurses by 2024/25, a figure which includes 19,000 existing nurses. Despite the murky legitimacy of this claim and the pledge being challenged by journalists in broadcast interviews and policy analyses, it was nonetheless repeated widely in print without caveats or qualifiers, including in this BBC headline: “Conservatives pledge ‘50,000 more nurses for NHS'”, and in the BBC’s manifesto guide, which they compiled “to help you decide who you might vote for”.

Example lifted directly from the BBC’s manifesto guide, complete with zero caveats on any policy claims.

Note, also, when it came to policing, the word ‘new’ didn’t escape manipulation either. Are they ‘new’ officers if you first reduce the number to create a new baseline, and then top it back up again? That’s effectively been the Conservative’s approach to policing numbers, which they reduced by 20,600 between 2010 and 2019, and are now boasting they will expand with 20,000 ‘new’ officers. The number of police officers in England and Wales is at close to the lowest recorded level since the early 1980s. Don’t take my word for it, that’s verbatim from independent fact-checking organisation, FullFact. But by its very definition, ‘new’ implies fresh, not previously in existence, it has a positive implication. People say they have a new house, a new car, new friends – but rarely will you hear someone speaking of a new cancer diagnosis, or a new injury, or that they’ve been newly fired. Often, the word isn’t even necessary, like in this BBC article from July 2019: “Recruitment of 20,000 new police officers to begin ‘within weeks’”. If they are being freshly recruited, self-evidently, they will be ‘new’.

In the same vein, the flippant use of the word ‘boost’. An article proclaiming ‘Boris pledges boost to NHS spending’ like this one in The Guardian might less enthusiastically be headed, ‘Boris says he will increase NHS spending’. Intentionally or otherwise, ‘boost’ is unmistakably positive. Indeed, the first definition in Collins Dictionary says: “If one thing boosts another, it causes it to increase, improve, or be more successful.” By itself though, an increase need not lead to improvement or more success; it would be dependent on the scale of increase, and so the word ‘boost’ presumes the positive outcome without allowing for any other interpretation.

When I studied journalism – not too long ago, I might add – I was taught to avoid verbs that applied a level of subjectivity to someone’s intent. We were instructed to use ‘says’ in almost every context, ensuring that we were never giving more weight to a quote than the words themselves suggested. Despite being advocated by university tutors, it seems this approach is being neglected in the newsroom. Whereas ‘Boris says he will forge a new Britain’ is accurate and impartial, increasingly favoured are versions such as, ‘Boris vows to forge a new Britain’ or ‘Boris promises to forge a new Britain’ – ‘promises’ and ‘vows’ being much stronger and more insistent words. Interestingly, for that story, emotive language was used across almost every national news outlet, including The Guardian, Sky, The Times, the BBC and The Telegraph, while across the pond in the US, the New York Times reported the exact same story in a more reserved manner: “After Election Victory, Boris Johnson Says ‘We Are Going to Unite’”. If reporters imbue every utterance by a politician with the sanctity of an unbreakable vow, the public will see ‘promises’ repeatedly broken and the idea of trust in politics will forever seem oxymoronic.

These subtleties in language matter all the more when they appear in headlines, which in turn appear in push notifications on millions of people’s phones. As Pew research showed in 2016, “only about half of those who ever get them click through to the full story or search for more information.” There’s a chance this figure is even lower now, given how much more commonly used push alerts are (research by NiemanLab shows the weekly average of push alerts from news apps overall increased 16 percent from 2017 to 2018). That means for a huge number of people, a pithy headline with leading language will be all they have to form their opinion on the story and its subjects.

It’s widely acknowledged that journalism is in trouble, that trust is thin on the ground, that misinformation and disinformation are resulting in confusion and cynicism. Even journalism as basic as fact-checking is met with skepticism, as Jen Birks, Assistant Professor in Media and Political Communication at the University of Nottingham points out:  “For some people encountering fact-checking journalism on Twitter, the very idea of journalists ruling on the truthfulness of what a politician says is a subjective endeavour.” If journalists are ever to rectify this, it is imperative they don’t allow politicians to put words in their mouths, nor give those words more potency than they deserve: the resulting journalism might be dry, but it will be factual.

Horror at the cinema

It was with genuine excitement and anticipation that I attended a 9pm screening of Hereditary in Cardiff Cineworld this week. The film was almost universally praised by critics when it premiered at Sundance 2018 in January, and six months later it’s been massively hyped in nearly every media outlet, with frequent comparisons to horror classics, The Exorcist and Rosemary’s Baby, and reviews proclaiming it “a disorientating cocktail”, “nightmarish”, “a brilliant fear machine”, and “emotional agony…so raw” you will “see things you can never un-see and feel pain you can never un-feel”; acclaim that’s all the more impressive given it’s writer-director Ari Aster’s debut.

Clearly, I wasn’t the only cinema-goer intrigued by the promise of “pure evil”, and as I tapped away at the self-service screen to purchase tickets, I saw with dismay that the auditorium was nearly full. Even as I selected two seats near the front, they were snatched up before I could reach the checkout. This was concerning. I don’t hold a high opinion of the general public. I wouldn’t invite strangers into my lounge to watch a film, I wouldn’t gather with them around an iPad at a bus stop, and I’m no more keen to sit with them anywhere else. But I was here now, I would give viewers the benefit of the doubt, try a bit of trust in humanity.

Nonetheless, a few minutes later as I settled into my seat for the pre-film trailers, I was still anxious. I hoped the spirit of the genre would be honoured by its audience, that they would sit silently with phones off and allow the promised “crawling dread” to get under my skin. After all, the success and enjoyment of any good horror movie hinges on its “profoundly disturbing” atmosphere, on the audience’s suspension of disbelief, on a willingness to be absorbed, drawn in, and emotionally battered. If that’s spoiled, the film is spoiled.

This isn’t a review, but in truth, Hereditary was fairly horrifying (albeit not quite a “terrifying masterpiece”). Watching at the cinema though, I was reminded that the real horror is not dished out on screen. It’s in the crackle and crunch of wrappers during a moment of silent suspense, the inapt raucous laughter following a stomach-turning image, the distracting white blaze of phones in peripheral vision, the buzz of notifications, the endless masticating and whispering, the contagion of coughing and sniffing. It’s weak bladders, and late entries, and changing seats. It’s people with sledge hammers on their shoes and the dexterity of lego hands. On that note, do people become more clumsy at the cinema? Are they struggling to hold things in the dark? Why are they holding anything? And if they must, why can’t they put it down gently? Around an hour into the showing, somebody kicked a bottle over. Twenty minutes later there was a clatter as if someone had dropped a tray full of tools. The immediate disruption on both occasions was followed by cursing and giggling, as well as being seen as an opportunity to open new packets of munchies and unzip sweaty items of clothing with about as much subtlety and discretion as kids stomping bubblewrap or Gordon Ramsay berating his trainee chefs. But we’re not watching this in an effing kitchen! For some reason, people have paid money to sit in a specialised darkened room to do all this.

By the end, I’d concluded that the perfect cinema would ban phones outright. To identify social media addicts hoping to smuggle in contraband, spectators would be frisked while passing through a series of metal detectors with more vigorous inspections than Heathrow Airport. Entry would be prohibited after a missed start and tickets voided. Food and drink would not be sold on premises or permitted for consumption anywhere on site except by intravenous drip. Offenders would be expelled. Repeat offenders would be shot. People needing toilet breaks would have a choice to hold it in, leave and forfeit reentry, or use a urinary catheter or Shewee. A screening is 2-3 hours people, you can’t all be incontinent or diabetic!

Hereditary may be a “modern horror classic”. It may be the “most terrifying horror film in years”. I won’t know until I watch it again, in the perfect solitude of my living room, with the lights out and edibles banned. Sadly, this time it’ll be devoid of surprises and twists and its capacity to scare will be diluted. The cinematic experience it offers has been irrevocably neutered for me. Seconds into the film I knew it was ruined. I wanted to stand up and shout ‘Fine! I’ll wait for it to come out on DVD and watch it by myself!’ but much to my girlfriend’s relief, I didn’t.

I won’t watch horror at the cinema again, though, I’ll get my “pure emotional terrorism” at home. The sooner films go straight to Netflix and Amazon Prime, the better.

The Verge presents you with Apple spin in the guise of journalism, and here’s how.

The following analysis was sparked by two particular pieces from The Verge’s coverage of Apple’s iPhone event, but their flagrant Apple fandom is arguably apparent with just a glance at their homepage. At the time of writing, 5 of the 7 headline items are Apple related, it looks like this:

Continue reading “The Verge presents you with Apple spin in the guise of journalism, and here’s how.”

Breaking a long silence because this was too important not to share

In an article entitled, Nobody Knows the Identities of the 150 People Killed by U.S. in Somalia, but Most Are Certain They Deserved It, The Intercept highlight the general, quite terrifying acceptance of government spin with regards to foreign policy. Greenwald writes (in part attributed to Murtaza Hussain):

The words “terrorist” and “militant” have no meaning other than: anyone who dies when my government drops bombs, or, at best, a “terrorist” is anyone my government tells me is a terrorist.

Think about that, and consider what counter-opinion and counter-fact you weigh up each time you absorb another news bulletin attaching the same loaded labels. How balanced is your information? Do you question or challenge the language in its delivery?

You should.

Why we shouldn’t condemn those taking selfies at Sydney Siege

Whilst millions sit glued to twitter feeds and live streams of events unfolding from the so-called Sydney Siege, there has been an enormous outcry on social media against onlookers outside the cafe in Martin Place apparently revelling in the action by taking selfies.

On the surface, this certainly seems like inappropriate, maybe even detestable behaviour. Of course, for the hostages, their loved-ones, and those involved in resolving the situation, the whole affair is a terrifying experience that they have been forced to endure, and sadly will no doubt continue to endure for a long time to come. This is a tragedy, and I say that in no uncertain terms. But I ask you, if we pause in our recriminations for a moment and reflect truthfully, are we not all revelling in the action? Objectively consider our own circumstances and our own interest in the event, and we might be inclined to reevaluate that quick condemnation of selfie-snapping onlookers. Continue reading “Why we shouldn’t condemn those taking selfies at Sydney Siege”

How to be one of the highest grossing actors in Hollywood

So you’ve seen the highest grossing actors list, dollar signs have fluttered like birds around your punch-drunk noggin, and you’ve realised that with your unique acting chops, winning charisma and burning lust for fame, you too could become a bona-fide Forbes listed gold magnet in Hollywood’s perpetually booming movie machine. Your parents always told you that anything was possible, and they were right, but here are a few pointers to keep in mind when you’re aiming to shoot for the stars:

Start out sporty and don’t ever give up on your six pack. Without a doubt, action heroes are the biggest money-makers, and revealing your innards like Thor doesn’t happen over night. Aside from vigorously hitting the gym, finding an exhilarating passion is probably a good idea: Chris Hemsworth has a lifetime love of surfing [1], Dwayne Johnson wrestled since childhood, rising to fame as WWE nutcase ‘The Rock’, and the late Paul Walker started every morning with a few hours of Brazilian jiu jitsu [2]. Even the oldies have athletic backgrounds; John Goodman won a football scholarship to university, Billy Crystal obsessed over baseball and Steve Carrell has always had a knack for ice hockey.

Continue reading “How to be one of the highest grossing actors in Hollywood”

Is it time to give up on film ratings altogether?

“The reliability and validity of the movie ratings system are problematic, and its usefulness for parents limited,” declared a study published on Monday in which researchers of the University of Pennsylvania concluded that US film ratings barely distinguish between levels of violence depicted in PG-13s and R rated films [1]. Following so swiftly after a separate study last month determined that the level of gun violence in PG-13s exceeds that of films rated R and has tripled since 1985 when MPAA ratings began [2], is it time to stop questioning the efficacy and merits of the rating system and instead consider scrapping or replacing it altogether?

Perhaps it is inevitable that any group dictating age specific censorship will draw criticism, be it the British Board of Film Classification (BBFC) or the Motion Picture Association of America (MPAA), but studies specifically undermining the classification of films and highlighting deep flaws in the rating process underline an urgent need to reform or replace the current system. Amy Bleakley, the lead author of Monday’s study suggests: “It seems like [the ratings system] is not necessarily doing the job it set out to do in terms of shielding youth from inappropriate content” [3] and it’s hard to argue, but I suppose it all depends on what you consider to be ‘inappropriate content’.

Continue reading “Is it time to give up on film ratings altogether?”

Hunger Games: Catching Fire epitomises the potent draw of cinema for pre-film advertisers.

There was a time when turning up to a film late guaranteed that you would be fumbling in the dark for a seat. These days, you can whack an extra hour on your parking ticket, because pre-film adverts, trailers and infomercials will extend the screening time by at least another thirty minutes.

Blazing dramatically in to cinemas, in the US alone, The Hunger Games grossed over $161 million on its opening weekend, the highest November box office, and the fourth highest of all time [1]. That’s a lot of bums on seats, and an unrivalled captive audience for advertisers. According to Digital Cinema Media (DCM), research shows that 89% of cinemagoers watch cinema on-screen advertising [2] – an unsurprising figure, given that the entire audience is sat gazing at the screen in expectation for their film to start, the same film that, in all probability, they just paid an extortionate entry fee to view.

Continue reading “Hunger Games: Catching Fire epitomises the potent draw of cinema for pre-film advertisers.”

Why piracy is still the most attractive option available to consumers (…in most cases…)

Why piracy is still the most attractive option, even for those who actively WANT and are HAPPY to pay for the content on offer. In each scenario, I give the honest, law-abiding version, and the ‘dishonest/ illegal’ version. See which you find more appealing:

CINEMA

You pay to go to the cinema.

PROS: You get to see the film on the day of it’s release in the country of release. The film is (hopefully) good visual quality and on the big screen. If you have a rare, attentive and quiet audience, it’s enjoyable to share the ‘big screen experience’ with other people.

CONS: You have to pay. You are bombarded with anti-piracy adverts, ordinary adverts and trailers for films you may or may not want to see – some of which, if you pay to go to the cinema regularly, you will have already seen several times before. You face extraordinary prices for mundane things, and I’m talking a mark up of often several 100% over normal street prices. You are usually faced with an annoying, talking, rustling, popcorn munching audience with whom there is nothing enjoyable about sharing the ‘big screen experience’. The film may be already released over seas whilst it is still unwatchable in your country so you could be waiting an agonising amount of time whilst others are already reviewing, blogging and posting spoilers about it elsewhere in the world.

You pirate the movie.

PROS: It’s free. No ads of any kind, watch it when you want, share it with whoever you like, watch it on any device, usually a smallish digital file size, watch it as soon as it’s pirated – no ocean divides #nooceans, watch it with whoever you want with food that you’ve purchased yourself at reasonable prices, in a sociable environment if you so choose…

CONS: A smaller screen. Potentially fractionally lower quality, both audio and video – if you download a ‘cam’ then you’re looking at substantially lower quality, although why anyone would debase film like that in this day and age is a mystery to me…

BLU-RAY and DVD

You buy a DVD or Blu ray disc.

PROS: The best quality available. You can watch it at your leisure. It’s neatly boxed and packaged. You can lend the disc to a friend and they can watch it.

CONS: You have to pay. You are forcibly bombarded with anti-piracy adverts. These screens are nine times out of ten unskippable and frustratingly delay your viewing. Occasionally you have to put up with ordinary adverts too, despite having paid. You have to wait until the film is released on DVD/ Blu-ray, usually several weeks or months after it has been released in cinemas. As with cinema releases, discs are released at different times around the world, so others can be buying the film abroad whilst you’re still waiting. Studios release and re-release and re-re-release discs again and again in the hope of sponging more money from you. You might think you have the ‘Uncut’ version, but what about the ‘Directors Cut’ and the ‘Collectors Edition’ and the ‘Super Directors Uncut Collectors Edition’? A prime example of this was the Lord of the Rings Extended Edition blu-rays which were calculatedly released months after the theatrical version blu-rays. It’s not usually equipped with a digital copy, so you can only watch it with the right auxilliary hardware (ie. a blu ray/ dvd player).

You pirate the movie.

PROS: As before… It’s free. No ads of any kind, watch it when you want, share it with whoever you like, watch it on any device, usually a smallish digital file size, watch it as soon as it’s pirated – no ocean divides #nooceans

CONS: Potentially substantially lower quality, both audio and video.

BOOKS

You buy an eBook

PROS: Assuming you read it on the device it was purchased for; good quality, legitamate (so customer services to solve any quality issues) You can read it right away as soon as it’s downloaded.

CONS: You have to pay, and often pay exorbitantly given that there are no distribution costs (printing, transport etc.) If you lose the digital copy (considerably easier to do than losing a book) then you may have to buy another. It is incompatible with other e-readers other than the device it was purchased for (eg. Amazon – Kindle, Kobo store – Kobo reader etc.)

You pirate an eBook.

PROS: It is free. It is DRM-free. You can read it on any device (once converted to the appropriate file format). You can share it with whoever you like and redownload it as many times as you like.

CONS: It may need to be converted for your e-reader, athough usually it doesn’t need to. As a result of this, it may have formatting issues. If DRM-free content is detected on your device, some companies can and will remote wipe your device (including books you have legally purchased) – Amazon, I’m looking at you.

What is especially frustrating in the example of books, is that if you own a book, if it is on your shelf at home (ie. after you have paid good, hard earned cash for it), then you can trade it, share it, sell it on, give it away to charity, whatever you like. It’s yours. If you buy the eBook, despite paying the same amount (or in some instances more), you are bound by DRM and obstructed from sharing it, reading it on multiple devices, deleting and redownloading it. You are effectively paying to BORROW a book. That sucks. It shouldn’t even be legal, that’s what libraries are for.

SO HERE’S THE THING

When all of the PROS of honest, legal consumerism far outweigh the CONS, then you can expect a decline in piracy. Right now, in the two industries above (film and books) it seems nobody is making any effort to rectify the unbalance. Whilst that’s the case, why should the consumer go out of their way, to be inconvenienced and charged for an inferior product than they can get elsewhere for free?

You’ll notice that music is not one of the industries listed above. That’s because the music industry has slowly but surely tackled their piracy problem, at least to some degree. How? Through online shopping, streaming, and music on demand services, and through stripping tracks of Digital Rights Management (DRM) ie. DRM-free.

Almost all of the music I own these days is bought and paid for legitamately, through iTunes, or Google Play or Amazon MP3. I have spent more money on music since these online, music on demand services have launched than I ever did at any time in my life before that. Music in the cloud means that I can listen across all of my devices. It means if I lose a song I can redownload it. Most importantly, it means that once I have paid for a tune, it belongs to me. People are willing to pay for content, it just has to be worth paying for.

So here is the message, and hell, how it’s heart felt:

Studios, distributors, publishers – if you fuck with the consumer, the consumer will fuck you right back. Instead of attacking consumers, labelling them as criminals, trying to frighten and intimidate them through legal tactics and law suits, how about you just offer a fucking service that people are happy to pay for?